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Strauss Zelnick Says the Intense GTA 6 Marketing Strategy Is a Bet on the Game

Strauss Zelnick Says the Intense GTA 6 Marketing Strategy Is a Bet on the Game
Dispatch photo · via GTA BOOM

For all the Grand Theft Auto VI billboards, artist teases and streaming deals, Take-Two Interactive CEO Strauss Zelnick has a blunt reminder about...

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